Baby Einstein

Baby Einstein was founded in 1996 by mother and former teacher Julie Aigner-Clark at her home in Georgia. Driven by her passion for the arts, she wanted a way to introduce the fundamentals of music, language, poetry, colors, shapes, and more to young children. The original video she created - featuring puppets and the scores of classical composers - won the 1997 Parenting Magazine award for Best Video of the Year, and the series that followed has become synonymous with the Baby Einstein name.